What We Do

CCW helps leaders measure, grow, and protect the value of their organization's reputation and the communications that create it. Through our five practice areas, we counsel clients on how to maximize communications and marketing strategies and resources to achieve business outcomes that matter most to them.

We help guide choices about corporate actions, communication activities, and organizational structure to produce the greatest impact of reputation on business results.

CCW works with senior executives at companies of all sizes in a wide range of industries. Our clients are in the airline, automotive, consumer product, energy, insurance and financial services, professional services, pharmaceutical, retail, technology, telecommunications, transportation and logistics sectors.

CCW's five practice areas all draw on our unique and proven approach—which examines (a) the business impact of specific attributes of reputation and (b) the specific messages delivered in the client organization's communications. This customized analysis respects the fact that no two organizations, or their reputations, are alike.

We provide predictive, cause-and-effect evaluations that examine reputation and communications in the context of a broad range of intangible drivers of business value. This rigorous approach uses a combination of statistical modeling and practical experience to provide strategic consulting services to build reputations, set business strategy, manage communications, and help organizations respond to crisis.