• Leadership Communications
• Value Measurement
  • Cause-and-Effect Relationships
  • Customized Approach
  • Intangible Valuation
  • Data
  • Scenario Planning
  • FAQ
• Communications Alignment
• Communications and Marketing Integration
• Crisis Response Integration

Data

CCW uses different types of data depending on the questions and business issues you want to examine through measurement, such as:

• Media tracking and content analysis
• Brand data
• Reputation tracking data
• Employee survey results
• Customer/consumer survey results
• Investor ratings
• Corporate social responsibility data
• Financial performance metrics
• Number and type of strategic partnerships
• Number and type of patents and other intellectual property
• Company ratings and rankings