• Leadership Communications
• Value Measurement
  • Cause-and-Effect Relationships
  • Customized Approach
  • Intangible Valuation
  • Data
  • Scenario Planning
  • FAQ
• Communications Alignment
• Communications and Marketing Integration
• Crisis Response Integration

Intangible Valuation

Corporate value no longer depends solely on tangible elements such as property, plant, and equipment; instead, it relies more and more on intangible assets such as brand, leadership, technology, alliances, intellectual property, and communications. The different sub-functions or activities within communications—such as, brand communications, media relations, internal communications, marketing communications, and corporate reputation management—are increasingly recognized as drivers of corporate value, contributing to bottom-line results in the language best understood by leaders: numbers.

What are the Components of "Intangibles?"