Additional Reading

Professor Paul A. Argenti

The Strategic Communication Imperative
MIT Sloan Management Review, Spring 2005, Vol. 46, No. 3, pp. 83-89
Measuring the Value of Communications
Journal of Business Strategy, October 2006

Jonathan Low and Pam Cohen

Invisible Advantage: How Intangibles are Driving Business Performance
Perseus, 2002
Defining Brand and Reputational Value in Business Power: Creating New Wealth from IP Assets
Wiley, 2007