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Additional Reading

Professor Paul A. Argenti

• The Strategic Communication Imperative
  MIT Sloan Management Review, Spring 2005, Vol. 46, No. 3, pp. 83-89
• Measuring the Value of Communications
  Journal of Business Strategy, October 2006
• How to talk your way through a downturn
  The Financial Times, January 29, 2009
• Digital Strategies for Powerful Corporate Communications
  Published by McGraw-Hill, August 2009
• Time for Communication to Move Towards Centre Stage
  The Financial Times, December 29, 2009

Jonathan Low and Pam Cohen

• Invisible Advantage: How Intangibles are Driving Business Performance
  Perseus, 2002
• Defining Brand and Reputational Value in Business Power: Creating New Wealth from IP Assets
  Wiley, 2007

Peter Verrengia

• Why Reputation Matters As a Source of Corporate Value
  May 30, 2008
• Reputation: The Right to Talk About the Future
  October 2009
• Toyota and the Emerging Challenges of Global Reputation management
  This article, written in March 2010, was excerpted and published in the May 2010 issue of the Japanese magazine — Kohokaigi.

Franz Paasche

• How to Rehabilitate Yourself
  Franz Paasche, was asked by Business Insider columnist Lawrence Delevingne to weigh in on a discussion of steps former Merrill Lynch CEO John Thain could take to rebuild his reputation (October 6, 2009).
• Wall Street’s Spin Game
  Franz Paasche, is quoted in The New York Times article “Wall Street’s Spin Game” (November 21, 2009).
• Financial Services Reform: What’s the Endgame?
  Franz Paasche offered his insights into the rebuilding of the industry’s tarnished reputation. A recording of the 5/13/10 event is accessible at this link above.